The Future of the Newsletter
Hyper-personalization
reimagined
Dear Leaders Community,
We’ve chosen another topic to evaluate the limits and possibilities of GenAI:
To create the most personalized newsletter in the world.
What initially sounded like an ambitious—perhaps even overconfident—vision turned into a fascinating experiment.
Together with Virtual Identity and EY, we organized this hackathon to answer a key question: How can we use AI to create newsletters that truly speak to each and every person on an individual level?
The result surprised us.
The teams didn't just develop technical solutions—they showed us what the future of personalized communication might look like:
- Team Jupiter has incorporated personalized mini-podcasts into their newsletters
- Team Mars developed a gamified sustainability score
- Team Venus relied on self-learning systems
- Team Merkur revolutionized customer acquisition
We were particularly impressed to see how the teams abandoned traditional persona concepts and instead focused on genuine, data-driven personalization.
The result?
Newsletters that continuously adapt to readers' behavior and preferences.
We have once again summarized these detailed findings in a comprehensive white paper.
In it, you'll find not only the technical details of the solutions we've developed, but also key insights for the future of personalized communication.
It has become a turning point for true personalization: not just inserting a name into an email, but creating personalized, meaningful experiences for each and every reader.
Have fun browsing—and especially putting these ideas into practice.
Best regards,
Hansi
P.S.: The white paper also provides detailed insights into the costs and scalability of the solutions we’ve developed. It’s a must-read for anyone interested in the future of customer communication!
