Explore what AI is really capable of.
The market for AI tools is growing rapidly, but many announcements don't live up to their promises.
The Leaders Lab is designed to provide guidance: it separates the wheat from the chaff and highlights both the possibilities and the limitations of AI.
These insights are directly incorporated into our educational programs to ensure we always stay up to date.
In collaboration with
A community of AI experts
The Leaders Lab is a space for experimenting with AI.
Several times a year, experts, creatives, and practitioners come together to explore the possibilities of generative AI.
There, innovative research questions are explored and concrete solutions are developed as proofs of concept—ready for immediate implementation.
Results that are meant to inspire
The work at the Leaders Lab goes beyond implementation: We share our insights publicly—to inspire and encourage others to follow suit.
Whether it’s personalized newsletters, automated campaigns, or AI-generated podcasts, the Lab delivers practical results for the responsible use of AI.
And if something doesn't work, we talk about that too—to paint a realistic picture of AI.
Our Most Recent Leaders Labs
The Future of the Newsletter
We’ve revolutionized the humble newsletter using GenAI—delivering personalized content to hundreds of thousands of people.
Marketing of the Future
We have developed an automated end-to-end content system that creates, reviews, and continuously improves content on its own. We’ll show you what’s already possible today, where the limits lie, and how you can save time without compromising on quality.
Assessment Center for
AI Agents
Here's how to check whether your AI agents are still doing what you built them to do.
Qualify leads in seconds
So we built an AI system that automatically qualifies leads in seconds, freeing up the team's time for customer conversations.