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Throughout the program, you’ll develop your own AI assistants step by step for all relevant areas of your business.
Upon completion, you’ll have a fully operational team ready to support you and your business immediately—for example, in the executive office, HR, business development, marketing, and sales.
…who are looking for effective and legally compliant
basic training for their employees.
…who want to achieve more with AI, develop new offerings, and make better use of their time.
…who want to manage AI effectively, empower their teams, and increase their market value.
Learn flexibly at your own pace: The MBAI® program adapts to your daily schedule, provides instructor feedback on your case studies, and concludes with a recognized university certificate. Available in German and English.
All MBAI® content, plus weekly live sessions, small study groups, our top-notch support, and lifetime access to the community. Available in German and English.
For our MBAI® PLUS program, we offer funding of up to 90% in Germany and Austria. Available in German and English.
We work exclusively with tools that comply with the legal requirements of the GDPR and the EU AI Act. We use only European providers and established Microsoft solutions.
All tools used during the program are available to our participants free of charge for the entire duration of the program.
Our MBAI program has been honored with the eLearning Award 2025 and is continuously reviewed and updated by leading AI experts (including those from Microsoft, EY, and Fresenius University of Applied Sciences). You’ll receive lifetime access to all content and updates.



Fundamentals
Learn prompts, build your AI team, and lay the groundwork.
Focus: Innovation
Develop data-driven analyses and automate the ideation process.
Focus: Marketing
Create editorial calendars, automate newsletters, and streamline brand communications.
Focus: Sales
Optimize B2B sales, train sales teams, and automate meetings.
Focus: Microsoft
Use Copilot, build AI assistants, and optimize your infrastructure.
Focus: Leadership
Develop AI strategies and guide companies through their digital transformation.
Bonus: Stay up to date
Stay up to date, try out new tools, and develop ethical guidelines.
If you have any further questions, feel free to ask Marc's AI avatar or contact us directly.
The program is designed for Self-employed individuals, business owners, and managers who want to advance their careers and lead in the age of AI.
Through the KOMPASS grant program,Self-employed individuals Germany can receive reimbursement for 90% of the costs of our MBAI® PLUS program. In Austria, our MBAI® PLUS program is eligible for funding through the FFG (“Skill Check”) for up to 10 employees per company, with 60% of the costs covered per employee. To check your eligibility for funding in advance, please fill out our form above (by clicking on "Check Eligibility"). These funding applications are reviewed individually and professionally. There is no legal entitlement to funding.
No. We take a highly practical approach to learning, featuring numerous challenges and five major case studies. The goal is for you to put what you’ve learned into practice and integrate AI into your daily routine.
The program consists of a total of 90–100 hours, depending on whether you work through all the in-depth modules—what we call our "Deep Dives."
The university certificate is issued by Fresenius University of Applied Sciences and Leaders of AI. To receive the university certificate, you must complete and pass 4 out of 5 case studies. You will receive the certificate within one week of completing the MBAI® program.
Yes, by completing the MBAI® program, you meet all the requirements set forth in the EU AI Act (Article 4).
No specific degree is required to participate in the program. No prior experience is necessary either.
Afterward, you'll gain access to our community so you can dive even deeper into our hackathons and events.